we started you ruined the mountains because we're mountain townies. and like all mountain folk, we curse every person who drives too slow over the mountain pass, cuts in the lift line, or clogs up the already-impossibly-small grocery aisles with their carts and confused looks, by saying, "you ruined ________!" if you live in a mountain town or just love a mountain town, you can attest to this frustrating feeling... we just decided to put it on a shirt.

because we aren't assholes, we decided to start a clothing company that also gives back to the mountains we love. 5% of every sale goes to Protect Our Winters, an organization working to keep the snow we love around for future ornery townies to enjoy for generations to come.